During the interview for our September issue cover story profile on fast-growing entrepreneurial brand Ka-Pop! Snacks, a company founded and led by Dustin Finkel, he talked about the need to keep the joy in better-for-you snacking: “We believe that eating is meant to be enjoyable, and that the desire to choose healthy options should be shared by the whole family. We were very purposeful in developing a brand that could bring that fun back to healthy snacking.”
Healthier alone isn’t sufficient. Product developers know this immutable fact. The organoleptics—the taste, aroma, bite, mouthfeel, etc.—need to rank highly on the hedonic scale in order to find widespread acceptance. We must truly enjoy our daily respites set aside for snacking—alone, or shared with family and friends.