“The IRI COVID-19 Dashboard has become a trusted, standard resource for understanding the CPG landscape in real time, including the behavioral shifts caused by the COVID-19 pandemic,” said Dr. Krishnakumar (KK) S. Davey, president of IRI Strategic Analytics. “These two new indices significantly increase our offerings by providing additional shopper views to help CPG manufacturers and retailers stay connected to their customers during a time that has rendered traditional measurement models as poor predictors of the future. Powered by IRI’s nationally representative consumer panel and market-leading E-Market Insights, these new indices work in tandem with the extensive IRI Shopper Loyalty database of over 500 million frequent-shopper loyalty cards to provide unmatched insights into rapidly evolving consumer behavior.”