Robinson Labs disrupts how transportation's been bought for decades with launch of Procure IQ
Amid the most volatile market in history, C.H. Robinson accelerates the release of new solutions to help shippers, using $1B in technology innovation commitment
Global logistics company C.H. Robinson is reinventing the way transportation is purchased with its launch of Procure IQ, a new tool that leverages data from the world’s largest shipper and carrier community to disrupt the decades-old tradition and one-size-fits-all annual bidding approach to buying freight transportation. Developed inside Robinson Labs, the company’s innovation incubator, Procure IQ provides a personalized, data visualization of an individual customer’s shipping lanes, or routes, integrated with C.H. Robinson’s vast freight marketplace data, unlocking the optimal way to purchase transportation. By bringing together premier technology, that is built by and for supply chain experts, C.H. Robinson applies data science to the most comprehensive data sets in the industry to deliver shippers smarter solutions that cut costs and drive greater reliability.
Designed for large shippers of U.S. truckload freight, this free tool disrupts the traditional transportation-buying process by providing an opportunity to analyze each specific freight lane through a comparative pricing, volume and service analysis rather than solely purchasing transportation lanes in bulk during an annual bidding process. It allows a shipper to discover the most efficient way to buy with the ability to analyze each individual lane. For example, it is often more cost-effective and reliable to purchase less frequently traveled lanes with real-time pricing engines, while other more frequently traveled lanes are best purchased through a proactive contract in order to optimize savings and service.