La Brea Bakery investing in bakery operations to meet increased customer demand
The artisan bread company will add new efficiencies to its Van Nuys location to support increased demand and customer needs due to COVID-19
La Brea Bakery has announced that it will be introducing new automation processes to help support its brand growth and expansion. La Brea Bakery distributes its popular breads to grocery stores nationwide. During the Coronavirus pandemic, the company has seen an increase in sales, specifically for its Take & Bake bread portfolio. To accommodate customer needs, the brand will begin implementing expanded efficiencies at the Van Nuys bakery to incorporate automated packaging while continuing to put employee and consumer safety first.
“Our customers (retailers) are seeking options that minimize labor requirements at the in-store bakery,” said Chris Prociv, VP marketing and innovation, La Brea Bakery. “Consumers still want fresh bread but are looking for sealed packaging to ensure safety. La Brea Bakery’s Take & Bake breads are the perfect solution, as these par-baked breads can be baked at home so consumers can experience that freshly baked aroma and texture.”