Breakthrough brand message debuts with multimedia marketing campaign
Edlong has debuted Everything Dairy Can Be—an inspirational mantra that is driven by Edlong’s industry-leading dairy, dairy-based, and dairy-free ingredient capabilities.
“With Everything Dairy Can Be, we are sending a powerful message to the marketplace that Edlong is the ‘Navy Seal’ of dairy solutions,” said Laurette Rondenet, Edlong president and CEO. “Our team specializes in getting the job done when others can’t, bringing to life the virtually limitless possibilities of dairy flavors and the answers they provide. Our singular focus on the essence of dairy taste equips us with intricate knowledge that is unsurpassed. This expertise is put to work to solve some of the most complex product development challenges. We bring value to the customers we serve. We believe in building deep connections with one another, our partners and the consumers we touch. Nobody has done dairy ingredients longer, and if you ask our customers, nobody does the taste of dairy better.”