Kellogg's Nutri-Grain gives away 1 million bars to teachers across America
Whatever school looks like, the brand wants teachers to know it's 'got your back' with bins of bars
The drawer, the cabinet, the station, the bin. Whatever shape it takes, it's a constant in classrooms: the spot where teachers keep snacks for any student who needs one, for any reason at all. School is taking many shapes this year too, but one constant remains: a teacher's belief that it's not just about what they do in the front of the class—it's about having their students' backs. Now it's time Nutri-Grain had theirs—that's why Nutri-Grain is giving away 1 million bars to teachers across America.
Teachers dig deep into their own pockets to provide well-stocked classrooms and care packages that set their students up for success. While 60 percent of teachers spend an average of $300 annually on snacks for their students, this year Nutri-Grain is doing what it can to alleviate some of that burden with "Got Your Back" bins full of Nutri-Grain bars for teachers to provide to their students. "Teachers have their students' backs, and now our 'Got Your Back' bins have theirs," said Sarah Reinecke, senior marketing director. "With a mix of in-person, hybrid and virtual classrooms and online learning, teachers' jobs are even more challenging. A bin of Nutri-Grain bars for K-12 teachers to offer in the classroom or share in a care package is just one way we can support our educators."