New Y-Pulse study reveals evolving need of pandemic-conscious young consumers
The latest Y-Pulse survey looks at the dining habits of COVID-era consumers ages 34 and under, delving into the ways in which pandemic-related restrictions are likely to continue to affect their lives. The study reveals the ways in which foodservice providers can meet young consumers evolving needs.
“Young consumers are feeling both inspired and exhausted by the conditions of the pandemic,” said Sharon Olson, executive director of Y-Pulse. “They’re fluctuating between a need for distraction and a quick fix to their everyday dining needs. That kind of shifting perspective on dining needs to be met with dynamic ideas to captivate young audiences.”