The key to unlocking Halloween 2020 communications
While communities across the country have embraced varying approaches to the Halloween season, consumers and shoppers are confidently developing creative and safe ways to enjoy Halloween and make sure that chocolate and candy play a role in their celebrations. In fact, 80 percent of Americans say they can’t imagine the Halloween season without chocolate and candy.
The National Confectioners Association has been helping drive this sentiment with shoppers, echoing calls for a socially distanced but not socially awkward Halloween 2020. There will be regional differences in how consumers decide to celebrate this year, but that doesn’t mean anyone needs to sit this year out. Instead, people are embracing the opportunity to come up with new traditions with their neighbors, close friends and families—and incorporate their favorite treats along the way.