Kellogg Company 'Goes Purple' as presenting sponsor of GLAAD Spirit Day 2020
Kellogg Company continues its longstanding partnership with GLAAD, the world's largest lesbian, gay, bisexual, transgender and queer media advocacy organization, as a presenting sponsor for Spirit Day on October 15. Kellogg has donated $75,000 to support the world's largest and most visible LGBTQ anti-bullying campaign, and it joins millions of people "going purple" to support LGBTQ youth and Spirit Day.
Purple symbolizes "spirit" on the rainbow flag and the day is dedicated to teaching children about inclusion and stopping cyberbullying. To show solidarity and support, iconic brands across all of Kellogg's portfolio, including Kellogg'sFrosted Flakes, Pringles and MorningStar Farms will "go purple" on social media across the United States and Canada.