Poll shows consumers craving more baked goods during pandemic
Pillsbury shares strategies to help foodservice operators appeal to patrons' evolving tastes and bake up more sales.
The ongoing pandemic has sparked a rise in consumers’ cravings for familiar comfort foods and indulgent items like baked goods with about a quarter of Americans (26 percent) craving more baked goods than they normally would over the past six months. According to a nationwide survey conducted by The Harris Poll and commissioned by General Mills Foodservice, more than one in four Americans (28 percent) are eating more baked goods as a result of the pandemic over the past six months. Items such as cookies (57 percent), bread (50 percent) and cake (42 percent) top the list of baked goods Americans have been eating as a result of the COVID-19 pandemic over the past six months.
General Mills Foodservice together with Pillsbury, its premier baking brand for foodservice professionals, breaks down the results of the recent poll and shares tips for foodservice operations to appeal to consumers’ evolving cravings during the pandemic. The nationwide poll surveyed more than 2,000 adults ages 18 and over to learn how the COVID-19 pandemic has impacted their cravings and eating behavior—both at home and when dining outside of the home.