Wildway launches sustainability plan with post-consumer recycled plastic packaging
The company aims to be free of single-use plastics by 2023
Wildway, a San Antonio-based natural food company, is taking on what they consider to be a “broken” recycling industry by launching post-consumer recycled plastic packaging. In an effort to be more sustainable, the new packaging will prolong the life of plastic, giving it a second use before it reaches a landfill. The company will roll out the new design this fall with its best-selling Apple Cinnamon and Banana Nut grain-free granola and aims to have its entire product portfolio updated by 2023.
According to a recent Environmental Protection Agency report, only around 9.1% of plastic waste is recycled annually in the U.S., while 15.5 percent is burned and contributes to gas emissions. The rest—26 million tons per year—ends up in landfills. Previously, United States recycling companies had been sending plastic trash to China to process. This practice was shut down last year, and subsequent countries began to purchase American plastic trash without proper infrastructure in place.