IRVINS Salted Egg launches U.S. direct-to-consumer site
Singapore-based brand known for its addictive salted egg chips becomes more readily available
IRVINS Salted Egg, the popular packaged chip brand known for its salted duck egg yolk flavor and chef-driven recipes, has announced its new direct-to-consumer website for U.S. customers. Already well established in Southeast Asia with brick-and-mortar stores and a massive following in the nine countries it has distribution in, the brand's strategy is aimed at building its U.S. customer base through eatirvins.us.
A select variety of IRVINS chips will be available online: Salted Egg Potato Chips, Spicy Salted Egg Potato Chips, Salted Egg Cassava Chips, Spicy Salted Egg Cassava Chips and Salted Egg Crunchy Roll.