America's elevated sweet tooth: New consumer packaged goods insights shows 9 percent increase in household spending on all things sweet
NCSolutions CPG Insights Tracker shows sustained consumer interest in confections, baked goods and baking supplies, led by 38 percent higher sales of baking mixes
Since the start of the pandemic, American consumers have indulged their sweet tooth. Household spending on confections, baked goods and baking supplies was 9 percent higher from February 24, the first notable day of increased purchasing of consumer packaged goods, through September 30 when compared to the same period in 2019. These findings are part of new data released by NCSolutions (NCS), the leading company for improving advertising effectiveness for the consumer packaged goods ecosystem.
The confections and baked goods and supplies category includes bakery desserts, baking mixes, chocolate and non-chocolate candy, cookies, frozen baked goods, ice cream, marshmallows, pie crusts and mixes, pie fillings, puddings and gelatins, snack cakes and sugar.