GanedenBC30: approval in Brazil creates new probiotic market opportunities
Regulators in Brazil have approved a health claim for leading probiotic GanedenBC30, creating new opportunities to meet growing demand for products with digestive health benefits.
The Brazilian market offers significant potential to manufacturers fortifying foods and beverages with probiotics. For example, a survey of 800 Brazilian consumers in 2019 found that half (49 percent) had either used products with beneficial bacteria, like probiotics, over the past six months or would consider doing so.*