Schär partners with Perlu for gluten-free influencer campaign
Schär to utilize Perlu's Influencer network to reach the Celiac, IBS and low-FODMAP communities on social media
Perlu.com (Perlu), the professional community for brands and Influencers, has announced a partnership with gluten-free brand, Schär, to promote a variety of Schär’s new and improved products through a sampling campaign with Perlu’s Influencer network.
Schär’s agency of record MRM//McCann, overseeing Schär’s overall marketing strategy, selected Perlu because the platform’s active Influencer membership base and proprietary data provides brands with unparalleled access to active and diverse Influencer communities. For Schär, Perlu has tapped its Celiac, IBS and low-FODMAP communities not only for campaign execution, but also for their perspectives on strategies for Schär to use to engage their audiences.