Kerry releases protein snack bar research white paper
'Choosing the Right Protein for Your Snack Bar' provides protein bar and snack manufacturers with the latest, most advanced research information to guide their development of protein bars to address this rapidly expanding market
Kerry, the Taste & Nutrition company, is pleased to release a research white paper on the exciting emerging topic of protein snack bar development and manufacture. Entitled “Choosing the Right Protein for Your Snack Bar,” the paper examines the rapidly expanding market for snack bars that provide a quality hit of protein and a wide variety of new tastes. In addition, the paper reviews the latest trends in consumer preference in the area of ingredients and bar tastes, important trends and regional regulations in formulation, and the application of plant, dairy and mixed protein in new bar concepts.
“Snackification”—the movement toward snacking versus eating distinct meals—had already been on the rise prior to COVID-19, leading consumers to begin paying much more attention to the nutritional value of snacks. Since the onset of the pandemic, however, consumers have naturally started to feel more vulnerable; this in turn has accelerated a desire to incorporate more healthier foods into their diets as a means to support long-term health goals. Throughout this pandemic, we’ve seen the public rushing to stock up on snacks, whether for a quick and convenient source of nutrition or to provide comfort during these highly challenging times.