St Pierre appoints new U.S. commercial director and marketing director to support brand growth
As one of America's fastest-growing bakery brands, St Pierre reports 70 percent market share in the brioche category while exceeding growth across all specialty bread categories.
St Pierre has recently announced record high sales figures, with sales jumping more than 70 percent in 20192 and another 60 percent in 20203. With a $30 million spike in sales in less than a year, St Pierre is reported to be one of the fastest-growing bakery brands, exceeding growth across all bakery categories and brands.3
In response to significant year-over-year growth and a spike in retail sales due to the pandemic, St Pierre has more than doubled the size of its U.S. team in just eight months to provide greater support to its retail partners. Two of the new hires recently came from The Happy Egg Co. David Wagstaff, previously president and chief operating officer at the egg supplier, joins as U.S. commercial director, and Jen Danby, former chief marketing officer, is now the international marketing director at St Pierre.