New proprietary research from Aptean shows strengthening focus on digital transformation in food and beverage industry
Study with Reuters Events finds biggest barriers to digital adoption are know-how and ability to integrate
Despite global business challenges caused by the COVID-19 pandemic, results of an exclusive new study reveal that food and beverage companies and influencers continue to invest in digital technologies that advance productivity, efficiency, sustainability and food safety. In terms of inhibitors to more digital adoption, 51 percent of industry respondents cited knowing how to use and integrate technology as being the biggest barrier. Lack of budget was also a major factor identified in the report, with 50 percent of respondents selecting the issue as one of their top three barriers.
The study—commissioned by Aptean, a global provider of mission-critical enterprise software solutions, and conducted on a blind basis in the U.S. and UK by international news and media organization Reuters Events—polled over 300 C-suite food and beverage executives and thought leaders in the field. The results were exclusively presented at Aptean’s inaugural Food and Beverage 2020 Global Symposium last week.