PLMA pivots to all-digital U.S. trade show with PLMALive! Private Label Week, Feb. 1-5
In a move without precedent in forty years of hosting major industry trade shows internationally, the Private Label Manufacturers Association will launch its first all-digital trade event for the U.S. at the start of 2021. Over the course of five days, February 1-5, PLMALive! presents Private Label Week will introduce a succession of category-focused online exhibitions featuring leading suppliers of store brand food and nonfood products to American retail chains.
After PLMA was required to postpone its immensely popular in-person annual event, which was to have taken place this November in Chicago, the association pivoted to offer the event online by accelerating completion of a digital trade show platform that had been in development for years, according to PLMA President Peggy Davies. Plans for the February event were unveiled last summer as the association announced a cancellation of its 2020 Private Label Trade Show.