Flowers Foods names Heeth Varnedoe as chief transformation officer
Flowers Foods, Inc. (NYSE: FLO), producer of Nature's Own, Dave's Killer Bread, Wonder, Tastykake, and other bakery foods, has announced that Heeth Varnedoe, senior vice president of DSD Regions/Sales, has been promoted to chief transformation officer (CTO), a newly created role at the company, effective January 4, 2021.
As CTO, Varnedoe will be responsible for overseeing the implementation of key, cross-functional initiatives that advance Flowers' long-term strategic plans. One area of immediate focus for Varnedoe is Flowers' digital and enterprise resource planning initiative. This is a newly launched, multi-year effort to transform the company's organizational capabilities, implement new technologies, and make data-driven decisions. Varnedoe will report to Ryals McMullian, president and chief executive officer.