Through the years, an overall shift toward clean eating has generally benefited the snack and granola bars market, encouraging consumers to reach for bars instead of candy, cake, cookies, and other snacks.
“Our increasingly busy lifestyles over the last few years have led to a reduction in sit-down meals and an increase in snacking,” says Mindy Leveille, global strategic marketing manager, proteins, Kerry, Beloit, WI. “Consumers now snack almost constantly, blurring the line between what constitutes a snack versus what is a meal.”