IRI Integrated Fresh Solution provides complete food and beverage view for retailers and manufacturers
Co-developed with IDDBA, IRI Integrated Fresh brings consistency across all random weight and traditional UPC categories.
IRI has announced the launch of IRI Integrated Fresh, a new solution that tracks sales of random-weight as well as traditional UPC items that can be shared across the industry with retailers and manufacturers to give a more holistic view of the store.
Integrated Fresh is the first fact-based data definition of departments, such as dairy, deli, bakery, meat, seafood and produce, and is based on extensive research on which products and attributes the majority of retailers and suppliers consider to be among items found in these departments. Previous definitions varied because they were based on opinion, not a majority-rules, data-driven approach.