Hostess Brands appoints marketing veteran Tina Lambert to vice president of growth and innovation
Newly-created role follows recent launch of company’s world-class Innovation Lab, further deepening legacy of innovation of the Hostess brand.
Seeking to further accelerate innovation as consumer snacking continues to rise, Hostess Brands announced it has appointed Tina Lambert to the role of vice president of growth and innovation. She is charged with advancing the brand’s innovation initiatives and ultimately delivering consumer-led product invention and growth that capitalizes on emerging trends.
Ms. Lambert, who brings more than 20 years of experience as a CPG innovation marketing professional, will be based in Hostess’s Chicago office where she will oversee a team of consumer insights, innovation and marketing staff. She most recently held an innovation leadership role at Tyson Foods and previously worked for Kraft Foods and Kellogg Company.