Carbon-neutral snack foods will appeal to post-pandemic consumers, says GlobalData
Large snack food companies must double down on carbon emissions at every level if they want green credibility. Especially during the COVID-19 pandemic, sustainability and reducing environmental impact are becoming ever more critical to consumers’ perceptions of brands. Leading data and analytics company GlobalData’s most recent consumer survey reports that 41 percent* of European consumers consider a reduced environmental footprint to be more important now than before the pandemic. Likewise, 42 percent* of European consumers said the COVID-19 pandemic has made ethical or sustainable production methods more important to them.
Ryan Whittaker, consumer analyst at GlobalData, explains: “Brands shouldn’t dismiss the issue of CO2 emissions. According to GlobalData, while Gen Xers and Millennials worldwide reported the most interest in products that lower environmental footprints in the wake of the pandemic, it has grown as a priority for all age groups. It is a significant and pervasive effect and not an issue that is going to go away.”