C.H. Robinson and SAS join forces to unlock new era of dynamic business planning for retail and CPG companies
First-of-its kind integration of demand planning data and real-time transportation data will drive smarter, more agile supply chains.
Global logistics company C.H. Robinson and data analytics company SAS have announced a partnership to rewrite the way global supply chains work as they become increasingly more complex. Until now, supply chain demand planning and shipping execution often worked in autonomous siloes without connection, digital integration, or real-time visibility. This partnership will solve that problem by creating a first-of-its-kind offering: an end-to-end supply chain solution that integrates inventory and demand signal data with real-time transportation data. Steering a supply chain from a centralized operation like this will allow companies more fluid adjustments in scheduling, carriers, and responses to changing consumer demand while inventory is still moving on the ground.
Retail and CPG (consumer packaged goods) companies in North America will benefit first from this integration, although it is designed to eventually fill the gap between business and logistical planning across all industries.