Sun-Maid feeds imagination in new brand campaign, announces inaugural 'Board of Imagination'
Raisin brand shines on innovation, shows the whole fruit's possibilities as company commits to imagination
Sun-Maid's imagination has already transformed the humble raisin into a range of whole fruit-based snacks that are better-for-you. And while the quest to invent new whole fruit snacks continues, the iconic raisin brand is now bringing imagination to life through a company-wide commitment.
As part of the new "Imagine That" campaign, Sun-Maid will appoint its first "Board of Imagination," pulling together some of its newly-titled research and development department, insights team and executives with the most imaginative minds—kids. As its first order of business, Sun-Maid's Board of Imagination will grant its employees a paid company holiday: "Imagination Day." Sun-Maid's Imagination Day will take place on April 30, which is also National Raisin Day, when Sun-Maid will encourage staff to take part in an activity that will enrich their thinking and enhance their creativity.