Avena Foods Limited, specialty miller of gluten-free pulse and Purity Protocol oat ingredients in Western Canada, announced that it has joined Field to Market Canada, a multi-stakeholder initiative working to define, measure and advance the sustainability of food, feed, fiber and fuel production.
As a new Field to Market Canada member, Avena has enrolled their first project in Field to Market’s Continuous Improvement Accelerator to advance pulse sustainability. The project will measure, analyze and drive improvements to the sustainability of pulse crops in Southern Saskatchewan in five key areas: land-use efficiency, soil conservation, greenhouse gas emissions, energy use and soil carbon. The initiative makes Avena the first company within Field to Market Canada’s membership to register a Continuous Improvement Project focused on advancing pulse sustainability.