Bakery manufacturers have the challenge to make sure they are delivering high-quality products while still producing requisite quantities of these products in an efficient manner. However, consumers continue to demand cleaner, simpler ingredient statements for the snack and bakery products they buy.
Lesaffre, Milwaukee, WI, recently conducted some proprietary clean-label research. The study showed about half of consumers are interested in buying bread and other baked goods with clean labels. Delivering on this promise poses quite a challenge to bakers.