California Walnuts kicks off largest retail campaign ever, with American Heart Month Programs in February
Fully integrated programs across 10,000+ stores, building off successful 2020 program.
The California Walnut Board is launching its fourth consecutive American Heart Month campaign this February, expanding its popular retail marketing program in an effort to bring more attention to Heart Month and encourage consumers to make healthier food choices. The 2021 campaign includes walnut displays and promotions in more than 10,000 stores across the U.S.—more than a 40 percent increase from last year—and is anticipated to surpass the incremental sales volume attained each year since the inaugural two-market program in 2018.
“We’ve been pleased with the success of our American Heart Month efforts, which have grown tremendously over the past three years and continue to expand this year,” said Jennifer Olmstead, marketing director, Domestic Public Relations at the California Walnut Board. “At a time when cardiovascular health is top-of-mind for many Americans, we’ve worked closely with this year’s retail partners and our participating walnut handlers to share the heart health benefits of walnuts through impactful, customized programs that fit their specific needs and speak directly to their customers.”