Preparations for the world's largest trade fair for sweets and snacks in 2022 are underway.
In November 2020, after an intense exchange with the industry, Koelnmesse cancelled the on-site edition of ISM 2021 with deep regret due to the Coronavirus pandemic. To give exhibitors the opportunity to present the latest products and trends at ISM, the world's largest trade fair and innovation platform for sweets and snacks, even without a physical event and to make this experienceable for digital trade visitors, the trade fair team has launched an extensive new product and trend campaign. The preparations for the next edition of ISM, which is scheduled from 30.01.-02.02.2022, are also in full swing.
Running over the course of several months, the campaign will comprise of a combination between a wide range of communication measures, such as webinars, specialised articles, interviews, press releases and presentations of new products. The offer is rounded off by a digital version of the New Product Showcase Award, which distinguishes the industry's top innovations.