Minority-owned company Craize expands to global consumers with technology, as Silicon Valley backs crossover
Meyer Malka, managing partner at Ribbit Capital, has joined the wave of technology investors turning their attention to the consumer packaged goods industry, and has teamed up with Craize, a family-owned company that is disrupting the specialty cracker industry with innovative Latin-inspired snacks. The partnership is propelling the launch of Craize’s e-commerce platform, and pushing it to keep evolving a new Latin food offer worldwide.
The rise of e-commerce and direct-to-consumer channels has been bringing tech investors to the CPG industry for the past few years. As the need for digital crossover and its optimization has become vital in the past year, the intersection of tech and packaged goods has become clearer than ever.