PeaTos secures Post Holdings to lead $12.5M Series B round funding
Funding will enable PeaTos to continue its mission to give Americans a new and better option to 'junk food' snack brand giants like Cheetos and Doritos.
Less than six months after raising $7M in a Series A round, PeaTos has announced that it has secured Post Holdings, Inc. (NYSE:POST) to lead its $12.5M Series B round. The funds will enable PeaTos to continue driving its mission to revolutionize America’s favorite chips by adding nutrient-dense peas to the traditional corn base and replacing the artificial colors and flavors with more natural ingredients. PeaTos has experienced explosive growth and received widespread acclaim due to its unique approach of creating a better form of “junk food”, one that has all the flavor and fun of traditional snacks like Cheetos® and Doritos®, but all the nutrient claims of better-for-you options.
“The days of trading flavor for nutrition are behind us,” says PeaTos Brand founder and CEO Nick Desai. “Today’s consumers will not accept a compromise and that is the holy grail of snacking PeaTos makes good on!”