Keebler partners with Make-A-Wish, debuts specially-marked packaging and AR experience
As families look for more ways to spend time together and give back, Keebler is doubling down on strategic partnerships, as with Make-A-Wish, now in its second year, to modernize the act of giving with an omni-channel retail shopper experience, which includes:
Since 2020, Keebler has donated nearly $750,000 to go towards granting wishes through Make-A-Wish and in turn, giving children with critical illnesses, renewed strength.