HighKey partners with Ryan Reynolds' Maximum Effort to encourage people to ditch sugar this Valentine's Day
Carb-conscious snack company that prides itself on its no-sugar-added sweets encourages Americans to ditch sugar.
HighKey and Ryan Reynolds’ marketing firm Maximum Effort are announcing a partnership to inspire Americans to kick the sugar habit by launching a campaign starring Sugar Panda, an unusual animated spokesperson.
Sugar Panda represents a cautionary tale of what can happen when we eat too much sugar. According to Harvard, overconsumption of added sugar can lead to obesity, diabetes, and heart disease.