Nature Valley first-ever store drop-off recyclable snack bar wrapper
The brand that created the granola bar innovates again with new packaging technology to drive sustainability in the snack and CPG industry.
Nature Valley is leading the charge to a more recyclable future, and today will be launching the first plastic film wrapper designated as Store Drop-Off recyclable by How2Recycle with the brand’s iconic Crunchy granola bar. The newly packaged bars are on shelves this spring and bring Nature Valley closer to achieving its commitment to 100% recyclable packaging by 2025. By purposefully not patenting this wrapper, Nature Valley is welcoming other food brands to apply the technology to their product portfolios.
“This advancement led by Nature Valley demonstrates that big, innovative thinking can empower and enable consumers to take small steps, like recycling a wrapper through Store Drop-Off, to make a significant difference in the health of our planet,” said Mary Jane Melendez, chief sustainability and social impact officer, General Mills. “It’s up to brands like Nature Valley and others in the snack industry to make these changes and do our part to protect the environment for generations to come.”