Even if ISM 2021 is not able to take place in a physical form this year due to the Coronavirus pandemic, the world's largest trade fair for sweets and snacks remains to be the central platform for industry innovations even during these challenging times. ISM is hereby offering its exhibitors the possibility to present their new products on the New Product Database. In total 67 exhibitors (2020: 100) from 20 countries participated with 107 products. In the scope of the already announced new products and trend campaign, the products will additionally be presented via the social media channels of the trade fair. The highlight will be the selection of the top 3 innovations of ISM 2021 by an expert jury, which will be presented in March.
This year's new products demonstrate above all one thing: Even in the year 2021, there is no way around the two trends, healthy snacking and enjoyment, for the sweets manufacturers. A further emphasis lies on important factors such as texture, color and taste. In addition to fresh, fruity taste experiences with natural colors and flavors as well as dried fruits, crispy snacks like small balls of cereals with or without chocolate, healthy biscuits or fat-free crisps are in keeping with the trend. These include for instance products such as organic cereal bites in the flavors sesame and sunflower seeds or coconut/pumpkin seeds, crunchy cookies filled with peanuts and hazelnuts, Crispy Cups waffle cones with a creamy filling or crunchy cereals covered with chocolate and natural fruit powder. Raw ingredients such as dried berries, nuts or seeds also play an important role on the snacks scene. The new products include organic crackers, snack-sized bars of dark chocolate with red berries and linseed or candied orange peel covered in tender chocolate.