Keebler Chips Deluxe Original voted Product of the Year 2021 in cookie category
Keebler Chips Deluxe Original has been named Product of the Year for 2021, receiving top honors as the most innovative product in the Cookie category. Product of the Year is the largest consumer-voted award for product innovation, chosen by 40,000 American shoppers in a national survey conducted by Kantar, a global leader in consumer research.
For over 30 years globally and 13 years in the USA, Product of the Year has awarded their highly-coveted red seal to products that demonstrate innovation in their function, design, packaging, or ingredients. This year’s winning products reflect the trends and categories that everyday shoppers care about most as they spend more time at home.