Hershey develops strategies to expand and grow better-for-you chocolate category
The Hershey Company recently shared key strategies to expand and grow the better-for-you chocolate category with new and differentiated capabilities.
Hershey has long offered a wide variety of choices for consumers to enjoy their favorite confection brands, from its beloved Reese's Peanut Butter cups, to miniature size offerings, thinner versions (Reese's THiNs) or one with zero sugar, there is a treat for every occasion. Now, the maker of the original, portion-controlled chocolate, Hershey's Kisses Milk Chocolates, is extending its confection leadership in the better-for-you category.