The American Society of Baking's (ASB) BakingTECH went virtual this year for the first time, due to the COVID-19 pandemic, and took place this week. Keynote speakers included Ross Shafer, Alan Beaulieu, and Javier Gonzalez.
Ross Shafer, former game show host and late-night TV talk show host, kicked off BakingTECH with his keynote presentation, with lots of personal anecdotes. He said that the baking industry has been the gold standard for other industries during the pandemic, and gave some interesting advice, to "crash a meeting that's not yours," in order to further creative development. Click here to watch on-demand.