The Piab.com website is one of Piab’s most important customer facing touchpoints. With more than 650,000 users each year, Piab decided to up the ante on both the visual identity and the user experience of the new website. Through countless internal and external interviews, Piab created an even more customer-centric website which focuses on existing customers as well as exploring users.
Piab’s new website is the result of multiple interviews with colleagues and customers around the globe. The new piab.com was created to address the insights gathered from these interviews as well as add to a new user experience in accordance with Piab’s new visual identity and core purpose, to evolve automation.