Flavor and color are important attributes when it comes to snack and bakery products. Taste is the top driver of purchase decisions for food and beverages and has been for the past decade according to the 2020 IFIC “Food & Health” survey.
“Colors of snack and bakery products play a key role in consumers purchasing behaviors as many of us tend to eat with our eyes first. According to Emerald Insights, 90 percent of shoppers decide whether or not to buy a product based on color and perceived taste, so it should be of no surprise that colors play an important role in product appeal,” shares Rebecca Shurhay, marketing analyst, Flavorchem, Downers Grove, IL.