From seed to snack: Why ingredient origin is key to gaining consumer trust
As manufacturers and consumers demand transparency in food supply chains, Australian grown macadamias are the perfect production partner.
Supply chains around the world have been disrupted by the pandemic. When it comes to food, trust in the source, food safety and stable supply is growing in importance for consumers and manufacturers. Consumers are increasingly demanding to know the story behind the products they are buying and expect transparency from food producers and manufacturers.
New research released by Australian Macadamias has revealed 82 percent of consumers say origin is important to them when purchasing macadamia nuts. In China and Taiwan, this was even higher at 89 percent and 95 percent respectively.