Barry Callebaut initiates Treat Tomorrow to shape chocolate indulgence for the decade to come
A worldwide manufacturer of high-quality chocolate and cocoa products, Barry Callebaut AG has initiated Treat Tomorrow, a collaboration with customers and experts to carve the plan for "new" chocolate indulgence. With the initiative, the industry leader intends to foster new and emerging consumer desires addressing climate, social inequality, and personal health concerns. Treat Tomorrow starts with a Glocal Customer Gathering on April 28, 2021.
Antoine de Saint-Affrique, CEO of the Barry Callebaut Group, said: “The COVID-19 crisis disrupted the whole world and accelerated changes already in the making. By initiating Treat Tomorrow, we aim to shift the dialogue with customers, brands and artisans with regards to consumer attitude changes.”