IRI launches OmniMarket and OmniConsumer Solutions
IRI, a businessin innovative solutions and services for consumer, retail and media companies, has announced a significant expansion of its omnichannel measurement capabilities to offer complete coverage of the omnichannel universe with the launch of two new solutions: IRI OmniMarketand IRI OmniConsumer.
“These two new solutions represent the first omnichannel measurement, at scale, for our industry,” said Andrew Appel, president and CEO of IRI. “We have been on a journey to assemble the assets required to comprehensively measure omnichannel share and consumer behavior and the addition of the 1.5-million-member receipt panel is the final piece of this solution. These assets are all integrated into our world-class IRI Liquid Data® technology platform and allow our clients to shift seamlessly from insights to activation with a complete understanding of the market and consumer’s behavior.”