IRI enhances its omnichannel capabilities with receipt panel data
IRI's recent acquisition of CoinOut brings critical receipt panel data to enhance omnichannel view of shopping behavior in the U.S.
IRI is leveraging a 1.5-million-member receipt panel, recently obtained through IRI’s acquisition of CoinOut, to build the most complete and accurate omnichannel offerings in market: IRI OmniMarket and IRI OmniConsumer.
Integrating receipt panel data from CoinOut—which provides coverage of all critical channels in the omnichannel universe, including beauty, pet, convenience, home improvement and on-premise—offers unparalleled insights that allow clients to truly understand the “why” behind consumer purchases.