Clif Bar & Company names executive leaders, sets new goals
Clif Bar & Company has announced the hiring of three consumer packaged goods-industry executives to drive the organic and sustainable energy food company’s next stage of purpose-driven growth and expansion. The new leaders joining the company are: Shaunte Mears-Watkins, chief commercial officer; Roma McCaig, senior vice president of impact and communications; and Hari Avula, chief financial and strategy officer.
In their new roles at Clif Bar, Mears-Watkins will lead enterprise-wide growth initiatives including brand strategy, marketing, and sales. McCaig will oversee the company’s sustainability strategy and community initiatives as well as corporate, brand and employee communications. Avula will oversee enterprise business strategy and financial management in support of the company’s Five Aspirations model to sustain people, communities, planet, brands, and business.