Since 2016, Snack Food & Wholesale Bakery has annually recognized two highly innovative, newly launched products—one snack and one baked good—with all products published on SnackandBakery.com/Products during the year eligible for “Best New Snack & Bakery Product” honors. For the first three years of the program, from 2016 through 2019, top new product honors were decided by the SF&WB audience via voting on the website.
For 2021, SF&WB shifted this award to an internal evaluation structure similar to the other honors SF&WB brings to the industry each year, such as the “Bakery of the Year” and “Snack Producer of the Year” awards. SF&WB has also begun working with top industry associations to showcase these awards and broaden their impact, highlighting industry leadership, excellence, and innovation. Starting in 2020, the SF&WB “Bakery of the Year” presentation was included in the American Bakers Association Annual Convention (2022 honors will be part of IBIE), and Snack Producer of the Year is now part of annual SNAXPO proceedings, in partnership with show organizers SNAC International.