Consumer awareness of ingredients and their impact on health continues to grow as information becomes more readily available across multiple platforms. This has helped create a demand for “cleaner” labels with fewer artificial ingredients. Shoppers are increasingly avoiding ingredients perceived as negative, with sugar reduction among the primary goals in new formulation development.
The sugar reduction trend is expected to be particularly dominant in North America, with an expected growth of $10.8 billion by 2026, at a CAGR of 5.1 percent over that period. In addition to an added consumer emphasis on eating healthy, increased diabetes prevalence and the ever-worsening obesity epidemic are among the most prominent drivers of this growth (“Sugar Substitutes Market,” Aug. 2020, Reports and Data).