Website aims to enhance the way ingredients are purchased in the U.S.
Prinova, a worldwide provider of ingredients, flavors, and nutrient premixes, has created an innovative e-commerce experience with the launch of its new website. Part of a complete global site launch, the regional experience in the United States and Canada features access to live pricing, regulatory documents, and extensive data on 400+ ingredients. This is a unique digital feature for the world of ingredient distribution and is poised to enhance the expanding industry.
Prinova is the largest distributor of quality food-grade vitamins and amino acids globally and now brings a robust e-commerce experience to match its leading market position. This is the largest e-commerce platform of anyone else in the industry to date and serves as a strong indicator that the online shopping experience developed over the last 20 years in other industries is finding its way into B2B ingredient distribution.