Consumers Brands Association announces new task force aimed at bringing visibility and collaboration to supply chain challenges
The Consumer Brands Association has announced the creation of a new Supply Chain Health and Performance Task Force aimed at increasing visibility and easing supply chain pressures felt across the consumer packaged goods industry. Comprised of 15 CPG companies working in partnership with FourKites, the task force will leverage the supply chain visibility firm’s data and machine-learning capabilities to create an “air traffic control” system giving members a real-time view of the transportation footprint to identify shared bottlenecks and inefficiencies within the supply chain.
The COVID-19 pandemic has brought global supply chain policy to the forefront and increased pressures on already-stressed CPG supply chains. In addition, a single disruption—a delay at a facility or unexpected traffic along a route—can affect multiple stakeholders, leading to costly dwell times and delayed arrivals. The goal of the task force is to prevent such delays by employing data sharing and bringing new visibility to supply chain routes through the FourKites platform.